‘Guess who just got back today - PCE are back in town’

PCE awarded ‘The Fitzrovia W1’ an exciting new development in London 

PCE Ltd is pleased to have been appointed by Kier Construction to design, manufacture, and construct a HybriDfMA framed building, embracing a ‘kit of parts’ philosophy using offsite manufactured structural steel and precast concrete components, together with insitu reinforced concrete. 


The Fitzrovia is a Grade A mixed-use building in the prominent city centre location on Tottenham Court Road for property developer M&G Real Estate, working with Co-RE. The Architect is PDP London, with consulting engineers AKT II. The hybrid framed structure will provide 5,570 sqm of office space on the upper floors, mixed retail space on the ground and lower floors and eight premium residential units. By utilising PCE’s innovative HybriDfMA Frame System, this MMC (Modern Methods of Construction) will deliver a much faster programme compared with traditional construction methods, excelling in speed, quality, safety and value. 


The six-storey scheme will focus on offsite construction at which PCE excel, with vast expertise on previous projects delivering HybriDfMA structures with efficiency, and increased assembly speed by using systemised components. The Fitzrovia W1 is situated in a prominent position on the southern end of Tottenham Court Road at its junction with Bayley Street to the north and Bedford Avenue to the South, presenting significant logistical challenges and constraints throughout the build.


Darren Waller, Senior Project Manager at PCE commented: 

“We are extremely excited to showcase PCE’s HybridDfMA Frame System on this prestigious development by delivering structural excellence and providing significant sustainability benefits, including reducing the carbon footprint of the structure through the use of our digital design approach as well as minimising waste on site, once again championing the use of offsite manufacturing and the latest Modern Methods of Construction.” 

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